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The Brand Making Team

A design studio with a different structure.
A studio that thinks outside the work space. A team in which professionals with complementary traits coexist and work together, side by side.
A factory where brands are the main issue, the aim. A factory where all the machines are custom-built for each individual client. A unique and recognizable style that is not confined to appearances but drives along the process resulting in a brand idea. It studies the particular values of each brand, thinks horizontally and out of the box, finalizes the research/study phase in order to come up with an insight to meet the client’s wishes. This is what the Fud Team creates every day.

Correction does much,
but encouragement
does more.

J. W. Von Goethe

Anna Federica Ferrara

Creative Director

A man who lives by memories becomes old.
One who lives by projects stays young!

B. Munari

Domenico D'Alessio

Managing Director

Yesterday is history, tomorrow is a mystery, today is a gift, which is why we call it the present.

Kung Fu Panda

Lorenzo Casanova

Head of Physical Branding

I'm always trying to turn things upside down and see if they look any better.

T. Kalman

Nicolò Gerico

Brand Designer

Genius is one percent of inspiration, ninety-nine percent perspiration.

T. Edison

Marta Zocche

Graphic Designer

Color is the place where our brain and the universe meet.

P. Klee

Sara Ubaldini

Colour Designer

Always thinking, again and again, looking at the horizon toward which must go, pushing the society to be searching, creative and generous.

Pope Francesco

Giacomo Toscano

Marketing Manager

Fantasy is like jam...You have to spread it on a solid piece of bread.

Italo Calvino

Stephanie Sironi

Video & Motion Designer

Creativeness is the ability to see relationships where none exist.

Thomas Disch

Rebecca Pesce

Event Specialist

I have a disease is called imagination leads almost heresy is considered crazy

L. Carroll

Loredana Sandullo

Graphic Designer

Your only duty
is to save your dreams

A. Modigliani

Paolo Zaami

Brand Designer

When people ask me
if I went to film school
I tell them:
“No, I went to films.”

Quentin Tarantino

Simone Menozzi

Graphic Designer


Brand values, horizontal thinking, creative strategies, design processes, inspiration,  contamination between different fields, innovation, novelties, hard work and laughter. This is what feeds FUD on a daily basis. Would you like to join us?